Browsing by Author "Wahyuni, Sri"

ANALISIS BERIKLAN TERHADAP BRAND IMAGE BANK (Studi kasus pada bank BNI'46, bank Mandiri, bank BCA, dan bank Lippo)

Wahyuni, Sri; Winarti, Ch. Endah (Fakultas Ekonomi, Universitas Pembangunan Nasional “ Veteran” Yogyakarta, 2014-05-29)

This purpose of this reseach is to analyze the correlation between bank advertising and brand image in four banks which use television, newspaper, and magazine. They use the questioner to obtain the primary data. The result ...

Analisis Pengaruh Kualitas Layanan Internet Banking dan Tingkat Kepuasan Terhadap Loyalitas Nasabah Pada PT Bank Rakyat Indonesia (Persero) Tbk, Kantor Cabang Pembantu Jamsostek Jakarta

Huda, Ahmad Nurul; Wahyuni, Sri (Program Studi Manajemen Fakultas Ekonomi dan Ilmu Sosial, Universitas Bakrie, 2014-05-29)

The Internet is an ideal media to take any banking activities due to it has the potential cost savings. Internet also one of the media used to improve services for the customers in order to reach customer loyalty. The ...

ANALYSIS OF INFLUENCE OF SERVICE QUALITY AND CUSTOMER SATISFACTION OF LOYALTY IN INDEPENDENT BANK (LIMITED), TBK JAKARTA BRANCH THAMRIN NINE

Wahyuni, Sri; Safaria, Siti (Proceeding Seminar Nasional, Sustainable Competitive Advantage – 2, Universitas Jenderal Soedirman, 2014-05-29)

This study aims to determine how the effect of service quality on customer loyalty and satisfaction in bank Mandiri (Persero) Tbk Jakarta branch Thamrin Nine, to see how the influence of service quality on customer ...

AURA RELIGIOSITAS MEREK (Studi Empirik Nasabah Tabungan Pada Perbankan Syariah)

Wahyuni, Sri (PENERBIT PUSAKA MAGISTER SEMARANG 2014, 2015-09-30)

Brand Religiosity Aura of Sharia Banking

Wahyuni, Sri (Medwell Journals, International Business Management, 2016-10-22)

This research address the literature gap in the process of creating and managing brand’s aura through the assertion of brand’s personality and brand’s attachment. Adopting a case study research strategy, this research ...

The Effectiveness of TV Advertisement: A Comparative Study on Esia and Flexi

Wahyuni, Sri; Fitriani, Nani (International Conference om Business And Information 2009, Kuala Lumpur, Malaysia, 2014-05-29)

This study aims at: (1) analyzing the effectiveness of TV advertisement in relationship with the consumers buying decision on two telephone cards, that are Esia and Flexi using Consumer Decision Model (CDM); (2) analyzing ...

KEPRIBADIAN MEREK DAN IKATAN EMOSIONAL MEREK TERHADAP LOYALITAS MEREK TABUNGAN BANK UMUM SYARIAH

Wahyuni, Sri (Jurnal Keuangan dan Perbankan, Universitas Merdeka Malang, 2015-10-28)

Creating emotional brand attachment is a key branding issue in today's marketing world. One way to accomplish this is to match the consumer's self with brand's personality and the consumer's loyalty. This study examines ...

MENUJU PERBANKAN YANG BERORIENTASI PADA PERLINDUNGAN NASABAH

Nirmalawati, Dyah; Magdalena, Pamela; Wahyuni, Sri (Perbanas Quarterly Review (PQR), 2014-05-29)

An evaluation on the increasing quality of bank services to its customers and the customer satisfaction has driven the customer loyalty. This motivates banks to compete. In fact, the reality shows that services provided ...

Metodologi Penelitian

Wahyuni, Sri (2015-03-06)

Modul Lab Statistik D3 Manajemen

Purwoto, Agus; Wahyuni, Sri (STIE Perbanas Jakarta, 2014-05-30)

Modul Lab Statistik S1 Akuntansi

Purwoto, Agus; Wahyuni, Sri (ABFI Institute Perbanas Jakarta, 2014-05-30)

Pandangan Publik tentang Keputusan Perempuan dalam Kancah Politik di Indonesia (Studi Kasus Dosen dan Mahasiswa ABFII Perbanas)

Wahyuni, Sri; Riwayati, Hedwigis Esti (Pusat Studi Wanita Universitas Gadjah Mada dengan Penerbit Tiara Wacana, 2014-05-29)

The result of the research, it analyzes internal and external factors influence the woman and their role in the Indonesia's politic activities. The population of this research are lecturers of ABFII Perbanas and their ...

PELAYANAN DAN ORIENTASI PELANGGAN TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA PENGGUNA KARTU KREDIT BCA

Wahyuni, Sri; Pranoto (Perbanas Institute, 2013-10-01)

This study aimed to analyze the effect of service quality, customer orientation, and customer satisfaction on customer loyalty BCA credit card users in Supermall Karawaci Tangerang. Total sample of 110 respondents. The ...