Browsing by Author "Wong, David"

Now showing items 1-4 of 4

    • A Purchase Intention Model for Foreign Banks within Indonesia 

      Muchtar, Fatimah; Kingshott, Russel P.J.; Wong, David; Laksamana, Patria (International Journal of Bank Marketing, 2012)
      This paper aims to present a conceptual model that highlights the complexities associated with foreign banks wishing to operate with the Indonesian marketplace.

    • The Role of Interaction Quality and Switching Costs in Premium Banking Services 

      Laksamana, Patria; Wong, David; Kingshott, Russel P.J.; Muchtar, Fatimah (Marketing Intelligence & Planning Journal, 2013)
      This paper aims to re-examine the commitment-trust model in the context of premium banking services. In line with Toncar and Munch, the authors seek to develop an extension to the model because of the need to encapsulate ...

    • The Roles of Reputation on Retention and Cross-buying in Premium Banking Services 

      Laksamana, Patria; Wong, David; Kingshott, Russel P.J.; Muchtar, Fatimah (Society for Innovation in Management, Taiwan, 2013-01)
      This study explores how reputation affects customer retention and cross-buying in premium banking services. In this study we suggest retention and cross-buying as the extension of continuance commitment for more comprehensive ...

    • Trust and Retention in Premium Banking Services: Does Switching Costs Matter? 

      Laksamana, Patria; Wong, David; Kingshott, Russel P.J.; Muchtar, Fatimah (Australian & New Zealand Marketing Academy, 2012-12)
      This study sets out to investigate the roles of switching costs between trust and customer retention in premium banking services. Data was collected using a non-probability convenience sample method with 525 usable responses ...