Search
Now showing items 1-1 of 1
The Effectiveness of TV Advertisement: A Comparative Study on Esia and Flexi
(International Conference om Business And Information 2009, Kuala Lumpur, Malaysia, 2014-05-29)
This study aims at: (1) analyzing the effectiveness of TV advertisement in relationship with the consumers buying decision on two telephone cards, that are Esia and Flexi using Consumer Decision Model (CDM); (2) analyzing ...