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AURA RELIGIOSITAS MEREK (Studi Empirik Nasabah Tabungan Pada Perbankan Syariah)
(PENERBIT PUSAKA MAGISTER SEMARANG 2014, 2015-09-30)
KEPRIBADIAN MEREK DAN IKATAN EMOSIONAL MEREK TERHADAP LOYALITAS MEREK TABUNGAN BANK UMUM SYARIAH
(Jurnal Keuangan dan Perbankan, Universitas Merdeka Malang, 2015-10-28)
Creating emotional brand attachment is a key branding issue in today's marketing world. One way to accomplish this is to match the consumer's self with brand's personality and the consumer's loyalty. This study examines ...
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN MENABUNG DI PT BANK CENTRAL ASIA, TBK DI JAKARTA
(Jurnal Manajemen, Akuntansi dan Studi Pembangunan. STIE Bhakti Pembangunan, 2015-03-05)
Promotional mix which contain advertisement, sales promotion, personal selling, and publicity are good combination for bank to influence costumer saving decision. Promotional mix are very useful to communicate with public ...
Metodologi Penelitian
(2015-03-06)