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ANALISIS BERIKLAN TERHADAP BRAND IMAGE BANK (Studi kasus pada bank BNI'46, bank Mandiri, bank BCA, dan bank Lippo)
(Fakultas Ekonomi, Universitas Pembangunan Nasional “ Veteran” Yogyakarta, 2014-05-29)
This purpose of this reseach is to analyze the correlation between bank advertising and brand image in four banks which use television, newspaper, and magazine. They use the questioner to obtain the primary data. The result ...