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KEPRIBADIAN MEREK DAN IKATAN EMOSIONAL MEREK TERHADAP LOYALITAS MEREK TABUNGAN BANK UMUM SYARIAH
(Jurnal Keuangan dan Perbankan, Universitas Merdeka Malang, 2015-10-28)
Creating emotional brand attachment is a key branding issue in today's marketing world. One way to accomplish this is to match the consumer's self with brand's personality and the consumer's loyalty. This study examines ...