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AURA RELIGIOSITAS MEREK (Studi Empirik Nasabah Tabungan Pada Perbankan Syariah)
(PENERBIT PUSAKA MAGISTER SEMARANG 2014, 2015-09-30)
MENUJU PERBANKAN YANG BERORIENTASI PADA PERLINDUNGAN NASABAH
(Perbanas Quarterly Review (PQR), 2014-05-29)
An evaluation on the increasing quality of bank services to its customers and the customer satisfaction has driven the customer loyalty. This motivates banks to compete. In fact, the reality shows that services provided ...
Brand Religiosity Aura of Sharia Banking
(Medwell Journals, International Business Management, 2016-10-22)
This research address the literature gap in the process of creating and managing brand’s aura through the assertion of brand’s personality and brand’s attachment. Adopting a case study research strategy, this research ...
SILABUS MANAJEMEN MEREK
(2014-04-08)
KEPRIBADIAN MEREK DAN IKATAN EMOSIONAL MEREK TERHADAP LOYALITAS MEREK TABUNGAN BANK UMUM SYARIAH
(Jurnal Keuangan dan Perbankan, Universitas Merdeka Malang, 2015-10-28)
Creating emotional brand attachment is a key branding issue in today's marketing world. One way to accomplish this is to match the consumer's self with brand's personality and the consumer's loyalty. This study examines ...
PELAYANAN DAN ORIENTASI PELANGGAN TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA PENGGUNA KARTU KREDIT BCA
(Perbanas Institute, 2013-10-01)
This study aimed to analyze the effect of service quality, customer orientation, and customer satisfaction on customer loyalty BCA credit card users in Supermall Karawaci Tangerang. Total sample of 110 respondents. The ...
Modul Lab Statistik D3 Manajemen
(STIE Perbanas Jakarta, 2014-05-30)
ANALISIS BERIKLAN TERHADAP BRAND IMAGE BANK (Studi kasus pada bank BNI'46, bank Mandiri, bank BCA, dan bank Lippo)
(Fakultas Ekonomi, Universitas Pembangunan Nasional “ Veteran” Yogyakarta, 2014-05-29)
This purpose of this reseach is to analyze the correlation between bank advertising and brand image in four banks which use television, newspaper, and magazine. They use the questioner to obtain the primary data. The result ...
RPS Metodologi Penelitian
(2016)
Analisis Pengaruh Kualitas Layanan Internet Banking dan Tingkat Kepuasan Terhadap Loyalitas Nasabah Pada PT Bank Rakyat Indonesia (Persero) Tbk, Kantor Cabang Pembantu Jamsostek Jakarta
(Program Studi Manajemen Fakultas Ekonomi dan Ilmu Sosial, Universitas Bakrie, 2014-05-29)
The Internet is an ideal media to take any banking activities due to it has the potential cost savings. Internet also one of the media used to improve services for the customers in order to reach customer loyalty. The ...